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PMU's Entrepreneurship Seminar Series
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No
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Subject
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Part
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Areas to cover
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School
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Depart.
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No. sessions
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1
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Introduction to Entrepreneurship & Innovation
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1.1
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Definitions and Characteristics
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COBA
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BA
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1
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1.2
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The role and impact of entrepreneurship in the Saudi economy
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COBA
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BA
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1
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1.3
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Opportunity assessment- Include examples from Saudi entrepreneurs
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COBA
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BA
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1
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1.4
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The importance of market & Competitive feasibility
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COBA
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BA
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1
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1.5
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Intro to Financing & Funding
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COBA
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FIN
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2
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1.6
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firm establishment/development
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COBA
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BA
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1
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2
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New venture planning
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2.1
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Doing due diligence
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COBA
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BA
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1
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2.2
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Market research
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COBA
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BA
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3 or 4
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2.3
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Identifying and maintaining the firm's niche
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COBA
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BA
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1
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2.4
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Identifying the firm's core competences and resources.
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COBA
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BA
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1
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2.5
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Identifying sales / distribution channels at the seed level
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COBA
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BA
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1
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2.6
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Projections (sales, overheads, asset depreciation, .. etc) - How to specialize and
outsource with limited resources?
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COBA
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ACCT
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1 or 2
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3
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Strategizing
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3.1
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Basic definitions & processes (3 stages)
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COBA
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BA
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1
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3.2
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Vision & Mission statements
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COBA
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BA
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1
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3.3
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Internal & external analysis
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COBA
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BA
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1
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3.4
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Sources of competitive advantage
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COBA
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BA
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1
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3.5
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Competitive advantage development & sustenance.
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COBA
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BA
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1
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3.6
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Strategic partnerships & alliances
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COBA
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BA
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1
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3.7
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Strategy evaluation
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COBA
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BA
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1
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4
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Record Keeping and financial evaluation
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4.1
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Financing/funding selection
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COBA
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BA & ACCT & FIN
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3 to 5
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4.2
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Types on accounting systems and financial reporting.
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COBA
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ACCT
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2
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4.3
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Managerial accounting practices
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COBA
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ACCT
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1
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5
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Managerial Skills
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5.1
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Communication skills - examples of communication as a competitive advantage
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COBA & Engl.
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2
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5.2
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time management and priority setting
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UNIV
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1
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5.3
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leadership and leadership styles in KSA
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UNIV
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PL
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1
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5.4
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Ethical practices & governance - why is it important in Saudi
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COBA
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BA
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1
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5.5
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How to pitch your idea?
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BA
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3
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6
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legal aspects
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6.1
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Partnerships and contracting
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COBA
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BA
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1
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6.2
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Patenting, copyrights, trademarks & intellectual properties
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COBA
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BA
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2
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6.3
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Legal structure of strategic partnerships.
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Humt
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Law
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1
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